8-22 October, Turin, Milan and Rome
A.S.D Balon Mundial Onlus from Turin, will run a nationwide social media campaign across Italy through the use of #FootballPeople flags in the fight against racism.
They partner with St. Ambroesu FC in Milan and Liberi Nantes in Rome with the idea to produce a minimum of 330 #FootballPeople flags with a minimum of 110 in each of the three cities. These will be showcased across social media, with a view to engage an additional media partner in all three locations to increase coverage.
A video will be produced for social media and the activities in all three cities will be documented in blogs, with the aim to engage a national sport newspaper as a partner.