Campaigners from the FARE network came together with FIFA and the German local organising comittee on the opening day of the World Cup in Berlin to launch the Football Unites! anti-racism initiative.
The announcement was made at a press conference held last Friday where Alain Leiblang from FIFA, Hans Florin and Gerd Graus from the Local Organising Committee, Piara Powar of FARE partner Kick It Out, and former Chelsea and Celtic star and FARE ambassador Paul Elliott MBE joined members of the World media.
The activities announced by the FARE network included:
- An eleven city tour by the ‘StreetKick’ mobile football game, bringing together fans to celebrate shared cultures
- A multilingual hotline for fans to report racism at the World Cup
- The distribution of 35,000 anti-racism fanzines during the tournament, and a touring exhibition detailing the history of anti-racism activities in football across Europe
- Activities with young Germans from an ethnic minority background
- Monitors to identify racially discrimintory banners, chants and other form of racism inside and around stadiums
Director of UK FARE partner Kick It Out, Piara Powar, welcomed the partnership with the LOC and FIFA,
“The partnership between FARE, FIFA and the OC breaks new ground. There are real fears about racism at the World Cup that requires action from those involved in every aspect of the tournament. We hope by being proactive we are able to head off some of the potential problems.”
“The World Cup brings together the world football family in a way seen before. The appreciation of sporting talent from across the globe on the field of play should be met by friendship, tolerance and mutual appreciation in all areas.”