The second ‘Season of Action’ will focus on grassroots and community activity and will see the UK organisation hold a series of activities, including a national educational competition, school workshops, partnership work with County FAs, and player visits led by its ‘Next 20’ ambassadors – constituted of 20 young players from the Premier League, Football League and Women’s Super League.
Through the ‘Fans for Diversity’ campaign, established along with the Football Supporters’ Federation, the second ‘Season of Action’ will also look to further empower fans on equality and diversity issues.
“We are determined to strengthen our presence at grassroots and community level to help further educate the future players, coaches, supporters and administrators of the game on the need to banish all forms of discrimination, prejudiced attitudes and abusive behaviour from football.” said Roisin Wood, Director of Kick It Out.
The ‘Season of Action’ format was first introduced during the 2013/14 season to recognise the organisation’s 20 year anniversary, replacing the traditional ‘weeks of action’, which used to fall in October.
Professional football to encourage community engagement
A series of regional and national conferences delivered by Kick It Out’s Mentoring and Leadership Project will also be hosted as part of the organisation’s willingness to help aspiring individuals break into the football industry with job opportunities, work placements and qualifications.
All major UK football leagues and clubs will dedicate matches to the ‘Season of Action’ and host non-matchday activities to encourage increased engagement with grassroots and community initiatives. A concerted push will be made by the professional football to publicise the organisation’s reporting mechanisms, including the Kick It Out app, its online reporting form and freephone service.
Towards the end of the season, the campaigners’ Laurie Cunningham and Trevor Hutton awards will recognise two individuals for their work in tackling all forms of discrimination in football and promoting equality and diversity at grassroots and community level.